It also focused on analyzing the effectiveness of online marketing as compared to traditional marketing tools and identify the limitations of online marketing as IMC tool. To attain the objectives of the study, the researcher used a descriptive research design where data was collected from secondary as well as primary sources. Data collected was then analyzed with the help of statistical software SPSS The study showed that respondents relied upon more than one medium in order to enhance their brand related knowledge.
They used the combination of various sources for making final purchase decision and heavily rely on modern marketing tool i. It was also revealed that the main reason for the growth of online marketing was the increasing literacy of people about internet. The study was based on descriptive research design and questionnaires were provided to know the point of view of respondents regarding the extent of social media that helps consumers in buying decision making.
First part of the questionnaire contained information regarding demographics and usage pattern of social media of the respondents. Second part had series of close-ended and indirect questions which were based on impact of social media in making consumer buy a product and expectation from such media. Results showed that Facebook was the most popular social networking site for the respondents.
Orkut and twitter got the second and third positions respectively. For visual representation of finding and results bar charts, pie charts and tables etc. Table 1. Profile of Respondent Figure 1.
Figure 1. Purpose for using social media platform Results also showed that younger people were adopting social media with a pace that was never before in the past. There was also a gap between consumer expectations and actual delivery at social networking websites. Consumers did not get the information timely and adequately. There were questions also which were not answered by the brand pages in the speculative time frame of consumer.
Theory Base It is stated that a research will work well with existing theories by transforming older theories into conditions. Integral models and theory for the topics related to social media marketing were hardly used due to a lack of suitability. Since Internet is developing rapidly, it is important to review studies made by previous researches and come up with a new theory or invent or implement new theories for this particular study.
The theory will be based on existing related literatures applicable for this study. The theory has to deal more with the insights of how social media affects the performance of a business based on the growth of their profit, sales, and customers and among others.
Conceptual Framework Figure 4. Conceptual Framework Figure 1. Generally social media marketing starts with the use of social media platforms such as Facebook, Instagram, Twitter, blog sites and other websites. Overall, social media marketing is a way of companies to engage with consumers in their efforts to further expand their business and connect with existing and potential customers.
Thus, one important aspect is consumer engagement. Assuming that other things are constant during the performance of the study, it will be possible to relate these variables and confirm that indeed, independent variables can affect the dependent variables. More businesses are venturing to social media marketing because it is cost- effective, it increases brand awareness and it reaches more customers.
Direct marketing has become less significant because it is expensive. It is risky to do social media marketing due to online fraud but the number of reliable and diverse customers is greater than fake ones. Social media marketing helps companies grow their profit and brands. It will provide the method used and present the study locale, sources of data, data gathering instrument, sampling technique, procedure of the study, statistical treatment, timeline of activities and barriers to success of the study.
Method Used The study will be based on descriptive-correlational research design. Questionnaires will be provided to know the point of view of respondents regarding the effectiveness of social media marketing in promoting their products and services. A series of interview and observation will also be conducted to the respondents to effectively gather information about present existing conditions needed in the study. According to Manuel and Medel , descriptive research describes what is. It involves the description, recording, analysis, and interpretation of the present nature, composition or processes of phenomena.
It is also used to describe characteristics of a population or phenomenon being studied. Correlational research design is used to describe the relationship between or among variables and provides empirical evidence suggesting two or more variables are — or are not — related. First, Dot Lung will share with you her story on how she went from broke, illegal immigrant to in-demand social media consultant. All with the power of Instagram! Dot explains each element of the formula and why they're crucial for a successful Instagram strategy: Dialogue, Relatability, Authenticity, Giving value, Opinions, and Niches.
Learn how to create content that attracts your target audience to follow your page, like your content, share with their friends, and buy your products and services. See how to organize and distribute a variety of creative content themes and plan your IG channel distribution strategy for the different formats you want to create. Dot goes over the basics on how to caption, create a carousel post, branded stories, and how to find the right hashtags.
Create a month-long calendar full of engaging social media posts for your business. Freelancers, coaches, consultants, and people who want to use social media to grow their business. If you have fewer than 10, followers, this course is for you. The only thing you'll need is an active Instagram account.
View translation. Hide translation. Ce cours m'a permis de me recentrer sur l'essentiel et de ne pas trop me disperser dans les publications que je peux faire. Dot Lung is a Los Angeles native that has traveled the world working on different social media campaigns. During her time there, she built a strong online following that led her to work with industry giants such as Facebook, Wix, Motionographer, and more.
Dot is short for Dorothy, and Lung is Mandarin for dragons. Taking on the moniker of Mother of Dragons, she has helped her clients build social media empires. Enjoy learning from home without a set schedule and an easy-to-follow method. You set your own timetable. Try this template now! They are the ones whose criticism helps you get better.
Check strategic action plan templates to get a better idea of how to make the perfect action plan. Find the right inspiration and also mention the success stories needed. Track all the data needed to be tracked, so that you have a better idea of what to do. Track all the metrics needed to know what is happening in and around you.
Images, videos, blogs, vlogs, etc. Modify your strategy now and then to keep up with the changing technology and society too.
This way, you can come up with the latest updates on everything. Check a 3-year strategic plan template for more details. Collect real-world data, and now what the audience thinks about you before you make the plan so that you will know what it is that they exactly expect from you. General FAQs 1. What is a Social Media Strategy?
A social media strategy is a summary or a detailed blueprint of everything you plan to do and achieve on social media. It guides you and lets you understand whether you are succeeding or failing.
The more detailed and specific your strategy is, the more effective the execution of the plan will be. What are the types of Social Media? There are many types of social media. They are: Social networking sites — Facebook, Twitter, etc.
So without further ado,…. This business podcast is full of business tips including leadership, sales, marketing, finance, culture and…. Business Fixer is a business turnaround blog dedicated to providing in-depth content to help you turn around your business. Corporate turnaround is a demanding task and has many moving parts.
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